top of page
Image by Jingming Pan

Investing in Gold

Disclosure: The owners of this website may be paid to recommend Goldco Direct. The content on this website, including any positive reviews of Goldco Direct and other reviews, may not be neutral or independent. 

Years of research by some of the world’s most renowned economists, financial gurus and savvy investors have shown that gold is the only sure way to ensure financial freedom. For these multi-millionaires and billionaires, one thing has never changed over the decades. Whether it was gold in the roaring 1920s, 1970s or today – they always ended up with more gold.

Throughout The History of Mankind

Quick access:

The economic history of gold has been told many times, but the history is always told as if gold were money. If we are to understand how gold works, we need to look at it the way economists do, as an asset class, an investment.

The history of gold is one of repeated bouts of panic on the one side, and of a slow accumulation of value on the other. Gold has been known as a currency since 4000 B.C., when it was first minted, and used in trade.


By 1500 B.C., the Lydians had minted the first gold coins, a 12 drachma coin that was 1/3 ounce of solid gold.


The Romans also minted gold coins, mostly larger fractions of an ounce.


The Egyptians used gold, in solid or alloyed form, as money, and kept it in solid form as jewelry.


By about 1500 B.C., the Chinese were using gold as money. But they preferred gold in alloyed form, which they called jin ("metal"), to pure gold. The Romans, who ruled most of Mediterranean Europe, took the Chinese gold alloy, and melted it down to make gold coins. 

The value of gold has always been an argument for gold ownership. The value is what it has always been, and it has always been worth something. Gold is an asset whose value people have always agreed was real.


The value of gold has to do with gold's unique properties. Gold is heavy, rare, and indestructible. Gold's physical properties make it useful for making jewelry, coins, and electronics. Gold's rarity makes it useful in science and medicine: gold wire replaced platinum in pacemakers because it conducts electricity better and does not corrode. Gold's hardness makes it useful in weapons: for millennia, it was used to make armor, weapons, and tools for excavation, mining, and woodwork. Gold's resistance to corrosion and its malleability make it useful for dentistry and for electronics. Gold's resistance to electrical and magnetic fields makes it useful for industrial products and electronics.

image 19.jpg

Gold has been used for all these purposes for thousands of years. But the value of gold also has to do with the perceptions people have of it. Gold's unique properties make it such a perfect medium for exchange that when people use another medium, such as paper money, they don't think there is anything special about it.
Gold's unique properties have other consequences as well. People value Gold’s scarcity and durability. The price makes it a physical store of value, therefore an attractive commodity to invest in.

Advantages of Having Gold
in An

This Gold Investor Guide will help you discover much more about the benefits gold can have for your investment portfolio today!

image 7.png

An IRA, like any other investment, is meant to grow in value over time.
What makes an IRA unique is that it's a tax-advantaged way of purchasing specific investments, with the tax savings handed to us by our federal government as a way of assistance in the cost-cutting of retirement planning.

If you don't want to be flat broke at 70, working far into your senior years, or relying on your children and grandchildren, putting up a solid retirement plan is essential!

The stock market crashed in 2008, and a lot of people lost a lot of money. But how much money did they lose? The answer depends a lot on how you define "loss."

Many people had their main retirement account in stocks, and they lost a lot. But some people didn't. Some had their retirement account in gold. Did those people lose less?

To find out, we have analyzed the data.

An old and widely used measure of total wealth, the net worth, includes the value of real estate, stocks, and bonds. The net worth of retirees who had gold in their IRAs dropped by 16.4 percent in 2008. Their net worth, in other words, fell by a little over a third. On the other hand, the net worth of retirees who had their main retirement account in stocks dropped by 30.9 percent, or almost twice as much.


So, what did these retirees lose?
The answer depends partly on whether people define "loss" as "the amount by which the value of your portfolio declined." The net worth of retirees who had gold in their IRAs dropped by 16.4 percent, but the net worth of retirees who had their main retirement account in stocks dropped by 30.9 percent. Their losses were about the same.
But another way of looking at it is to compare the net worth of retirees who had gold in their IRAs with the net worth of retirees who had no other retirement accounts. The net worth of retirees who had gold in their IRAs dropped by 16.4 percent. But for those who had no other retirement accounts, the net worth fell by 43.4 percent.

The rise in gold had compensated for most of the stock losses in retirees' portfolios.
Even if the account still hadn't made any profit (unless it was largely invested in gold), the retirees would have had roughly the same amount of money in retirement as they had anticipated. Gold had accomplished the exact duty for which it had been added.

Besides, who wouldn't want to save money on taxes when buying gold?

Do you want to learn more?

Image by Lucas Benjamin

This Gold Investor Guide will help you discover much more about the benefits gold can have for your investment portfolio today!

image 7.png

Is It a Good Time To Invest in Gold Now?

Gold's a useful thing to have. It is rare, and so valuable that it has been useful throughout history for everything from storing wealth to jewelry to currency. It is a good store of value, and because it tends to hold its value, it is a good hedge against inflation. Because it has that kind of utility, people have always trusted it, and for a long time, people trusted it more than they did paper money. Paper money, after all, was issued by governments and was vulnerable both to inflation and to arbitrary change.
That trust has eroded, but not completely. Governments still issue paper money, but these days they issue it in electronic form. And electronic money tends to be backed by real assets, like land, stocks, or other assets. As long as people trust those assets, they won't mind giving up some of their privacy.

So paper money still exists, but it has lost the trust of most people. And paper money still has value, but only as an asset that people hold against paper money issued by other countries. Gold, by contrast, is an asset that people hold against paper money issued by their own country.

Gold mining costs money, but mining companies also need money to pay dividends to shareholders, and to buy new equipment. They need to build new mines, because they are running out of old ones and the more they mine, the less material will be left because Gold is a finite asset, thus increasing the price eternally.

The sooner you start acquiring Gold, the sooner you start ensuring your and your next generations’ future with financial stability and ever-increasing wealth. Start diversifying your retirement portfolio with Gold by requesting a FREE GOLD IRA GUIDEBOOK delivered to your front door.

Gold has always been rare. It is an element, one of the basic building blocks of the universe. Only a few atoms of it occur in nature, and most of that turns out to be in the wrong places to be useful—in coal, for example, or in granite.

So gold is precious. A pound of gold is extremely valuable, and, like diamonds, has a surprisingly long half-life.

Gold companies mine gold, refine it, and sell it. A mining company can't just dig up gold and start selling it. It has to build or buy a mine, and then dredge and excavate and process ore that is at least a little bit gold.

A gold mine is an extraordinarily expensive enterprise to build. The cost of building one was about $2 million a ton in 2008. The mining companies that mine gold spend fortunes on digging, hauling, and refining.


The ultimate guide to gold investing.

Learn about the differences between various types of gold, explore the different ways to invest in gold, and learn how to maximize your gold investments' potential to grow your personal wealth. Whether this is your first time buying gold or you are a seasoned investor,
you'll have everything you need to know about gold investing to help you make smart investment decisions. 

bottom of page